Netocracy – The Network Society

The 4 paradigm shifts in our history

I was on the Sprinkler event here in Varberg, Sweden yesterday and saw Alexander Bard give one of the most insightful talks I have ever heard. He talks to us entrepreneurs about the paradigm shift that is occurring in our society today.

Photo by Richard Tholin

First some history:
1. The first paradigm shift occurred when we started using the spoken word some 100 000 years ago.

2. The second was when we started using the written language. Before then the most valuable person in the tribe was the old woman who knew everything. She know what to eat and what not to eat. She new how to keep things social with other tribes and avoid too much conflict. This was needed to exchange genes with other tribes.

Now we could write all our knowledge down and that made it possible to build societies.

3. The third Revolution was Mass-media that started with the invention of the printing press. With it came books, newspapers, paper money, radio and television. The information was spread top down.

The was perfect for the industrial revolution that made it possible for the losers living in cities to take away all the power from the Nobility living in the countryside.

When Napoleon come to Germany he was seen by Hegel who lay the ground for what Bard calls “The Napolean Society”.
This is a top down hierarchical society that came to rule the world until now. Where state, bureaucracy, police, army, school and hospitals where all being governed by a very hierarchical system.

We are to bring down all of this relic Napolean Armies now. Together with our new Network Society we bring forth the fourth paradigm shift. The old capitalistic society will soon be replaced. Let the revolution commence!

4. Netocracy

Today we stands before the fourth paradigm shift. The Network society. What Alexander calls Netocracy in his now 12-year-old book.

— Where social status generates money instead of the old way.
— Where old top down Media will mean less if it isn’t interactive.
— Where our identity is our social network.
— Where Attention Rules. Attention = Credibility * Renown.

How do you increase your Attention
–> Does lots of people already know you — Concentrate your energy on doing good credible work
–> If you already do good work — Put all your energy on becoming famous and renown


I have long thought what we can do to connect the world. So that we together can save the human life on planet earth. What Alexander says rhymes very well together with my own thoughts on the subject.

I for one will work very hard to make this new society a reality.

/Michael Sillion
Follow me at Twitter:!/LordSillion


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